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May 2
The National Association of Professional Insurance Agents Hones In On Women Business Owners
If you’re a member of the National Association of Professional Insurance Agents (PIA National) then you may have heard of the current branding program that focuses on women business owners.  

According to National Underwriter PIA National is set to run a campaign with the slogan “Local Agents Serving Main Street America.”  The ads created for this campaign are “geared toward women business owners, one of the fastest growing market segments for insurance products.”woman_business_owners.jpg 

Each of the over 200 print ads are customizable “with the agency’s logo and contact information.”  You can emblaze your logo across a spiffy ad that will hopefully bring more attention to your business.  Considering that the program is free to members it’s more than worth the time spent finding out the details.
If PIA National is new to you then take a look at the associations objectives:

- Educate agency owners and staff about insurance concepts;
- Keep agents informed about changing company offerings;
- Allow agents to assist one another in proper underwriting of their business;
- Increase cooperation between carriers and agents;
- Encourage uniform policy writing and assist in proper form completion;
- Advocate for agents in legislative matters;
- Foster acquaintanceship among agents so they could support one another;
- Protect the American Agency System

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