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May22
Insurance Study: U.S. Consumers Prefer Personal Service From Insurance Agents
While the Internet has been a boon for many insurers and agents nothing beats a little one-on-one face time.  According to a survey from IBM of 1,000 consumers on National Underwriter “three-quarters of consumers are very satisfied with the service provided by their agents and remain committed to working with them in the future.”  

Insurance is just one of those products that many people tend to like to buy from an actual person instead of off the Internet.  Do you prefer purchasing insurance from an agent or through the Internet?  Would you drop your agent if you knew you could save $150 or more online?  Most of the survey respondents said they wouldn’t leave their agent.

“Only 15 percent of respondents said they would consider dropping their agent to save $150 annually by purchasing insurance online. Fifty-four percent indicated no amount would make them switch.insurance_agent_briefcase.jpg

Fifty-three percent of consumers cite personalized service as what they like best about the services offered by their insurance agent.

36 percent surveyed said they like to visit their agent, indicating face-time continues to play an important role in helping agents deliver quality services.”

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» One more time. The metrics of personal customer service from Retirement Plan Success
Anecdotally, we know that excellent client service does make a difference. But it's always good to get reinforcement as I've written about before. A recent survey reported in the National Underwriter found Americans prefer personalized service and huma... [Read More]

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