Farmers Insurance Group Offering Auto Insurance Discount For New Parents

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May23

Andrew Smyth

May 23, 2007

Know More: Consumers 2.0, Consumers

If you already have an auto insurance policy in place with Farmers and you’re a new parent then give your agent a call about their new discount. The savings will not be huge but every little bit helps, especially with a young child.

According to a press release on Businesswire.com:

“Our research confirms a common observation: as a group, new parents are more careful drivers than other drivers of the same age. Given all the costs and challenges new parents face, we're glad to be able to recognize them as a lower risk by offering an auto insurance discount.

The discount can be as much as 5% and applies to families with children under the age of seven,” explained Bill Martin, senior vice president, Farmers Auto Product Management. “A typical family can save $50 to $100 per year in this program.”

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3 Comments/Trackbacks

Scottsdale Insurance, Phoenix Insurance

Insurance companies do know statistics but this really is getting to be amazing with the information that a discount is given for new parents.

Posted by: Anonymous | May 24, 2007 12:33 AM | Permalink to Comment

I still remember the first time I drove with my infant daughter in the car... I was hyperaware of EVERYTHING! The insurance folks have a point, here. New parents are probably a pretty safe bet as far as safe driving goes. It's also a solid marketing plan, as new parents are usually thinking about other forms of insurance, as well!
Jerry
www.leads4insurance.com

Posted by: Jerry | September 13, 2007 11:00 PM | Permalink to Comment

I suppose it makes sense but I've seen mothers driving more worried about that child or children the back seat than anything in front of them. Overall I understand parents probably drive much more defensive.

Posted by: arizona insurance company, arizona auto insurance | October 2, 2007 10:40 AM | Permalink to Comment