Devoted to the Insurance industry and all thing related

Si usted dice el español usted ya sabe que…oh wait a minute this blog is in English.  I forgot for a moment.  I found an interesting article on insurancenetworking.com about the insurance industry starting to address the need for more Spanish language websites.  

For those living in California it is no secret that Latinos constitute a large portion of the population, 31%, but unfortunately they also “account for more than half of the 6.3 million Californians who lack health insurance.”  Blue Cross of California has taken the lead by offering a Spanish language website at www.nuestrobien.com, that offers:

Articles in English and Spanish on prevention, nutrition, early detection of health problems, leading health care problems for Laitinos, a ‘Kids Center’ provides games and animated clips on how the human body works.

 

In addition the National Association of Insurance Commissioners (NAIC) “launched a Spanish-language version of its education-based consumer Web site, Insure U.”  The website, www.InsureUonline.org/espanol, is a great tool for consumers to understand insurance needs through different life stages.  

The need for more online insurance information in Spanish is growing every day.  This reality is not only an opportunity for more education but a business opportunity for those that want to tap into the Spanish language market.  If you know of other Spanish language websites related to insurance please let us know.