LIAM is an industry wide initiative with goals of “educating the public about the importance of financially protecting their loved ones.” Executive Vice President and Chief Marketing Officer Rod Reed of Physicians Mutual commented, “With approximately 68 million Americans having no life insurance coverage at all, the need to help individuals understand the importance for adequate life insurance is clear.”
Physicians Mutual will be promoting the initiative “through marketing communication efforts including direct marketing promotions and an awareness program to company agents” as well as “hosting an educational seminar for its employees and their families on the importance of life insurance.”
I’m surprised there are any life insurance companies that are not attaching their name to LIAM and LIFE in general. What better way to get your name out there than to be a part of a month long life insurance awareness month?
Comment Preview