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Sep20
¿Hablas Español? Insurance Information Institute Opens To Spanish Speakers
In a press release on the Insurance Information Institute (III) website iii.org the III has started expanding the En Español section of their website.  The growth of Spanish-speaking consumers is not lost on III as they begin to add more articles and general content to their En Español section. 

The U.S. census bureau numbers say there are about 11.6 million Hispanic households, one in every ten, with estimates of 60 million Hispanic households by 2020.  With that size of a Spanish-speaking population there is a growing need for more insurance related information in Spanish. 
US_hispanic_population_map.jpg
According to the U.S. census bureau “Of the population that speaks a language other than English, and whose other language is Spanish, 14.3 million (of a total of 28.1 million) described themselves as speaking English ‘less than Very well.’”  Having an objective location for insurance information in Spanish is an important decision for now and the future. 
The following is a testament to the importance of the availability of insurance information in Spanish.  Elianne Gonzalez, a Venezuelan press officer for the III, said in the press release, “I am of Venezuelan origin myself, and I was not brought up to think of insurance as a necessity or as a key financial tool. I only learned that I needed auto insurance once I was in the dealership buying a car.  It is important to provide insurance information in Spanish, so we all can learn how to take advantage of the products and services that can help protect our family and our future.” 


The following are some examples of articles in Spanish.
Lo siguiente es algunos ejemplos de articulos en español:


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