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Sep 8
Allstate Corp. Says “Your Choice” Is The Best Bet
Andrew Smyth September 8, 2006
Know More: Allstate, Auto Insurance, Insurance News 2.0, Allstate
Allstate Corp. (ALL) has decided to apply their “Your Choice” program to homeowners’ insurance policies according to an article on marketwatch.com.  The Your Choice auto insurance program was already introduced over the past year and gives customers “the ability to choose various levels of insurance coverage with such features as accident forgiveness and safe driving bonuses.”

The homeowners’ insurance version has been tested in one state and will soon be tested in two other states.  The planned nationwide rollout is slated for early 2007 according to Allstate CEO Edward M. Liddy. 

Liddy claims more than 1 million customers have purchased the Your Choice auto program and he hopes the program changes customers’ focus from price to features and values.  In addition to the new program rollout Allstate is investing around $100 million in its claims management systems. 

If you have purchased the Your Choice auto program let us know your experience.  Do you feel that program is changing your focus on auto insurance? 

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