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Aug10
Study Shows “Being Good” Helps Life Insurer’s Bottom Line
An article on nationalunderwriter.com reported a study called, “The Economic Consequences of Voluntary Quality Certification Programs” conducted by Robert Klein and Martin Grace of Georgia State University’s Center for Risk Management and Insurance Research “analyzed the economic value of membership in the Insurance Marketplace Standards Association (IMSA).”

IMSA members generally have “higher ratings, lower costs and more efficient operations including lower costs of regulatory compliance and lower expenses.”  Most of the bigger U.S. insurers are a part of IMSA as are the quality smaller insurers as well.

According to the results of the study “IMSA member companies average a return on equity that is 4% higher than the average for non-IMSA members.”  This should be a call to all non-members to join if they have a quality company.  Another difference is IMSA member companies have “27 percent lower average legal fees than non-IMSA members.”


As can be expected IMSA is responding positively about this new study.  Some of the insurers who are members include, AIG Life Insurance Company, Hartford Life Insurance Company, John Hancock Life Insurance Company, Pacific Life Insurance Company and Western Reserve Life Assurance Co. of Ohio among many others. 

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