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Jun 9
Professional Group Formed For Advisors With Wealthy Clientele
A new professional group for life insurance agents and other advisors who cater to a wealthy clientele was formed recently according to nationalunderwriter.com.  This group was named the Wealth Advisor Institute and will be based in Washington. 

The group plans on conducting “forums and seminars for financial professionals who work with affluent clients.”  The cost for joining the group is $300 per year.  Apparently no other membership organization has ever been formed for this segment of advisors who advise clients with assets of at least $250,000. 

A concern of one of the members “is that other consultants to the wealthy, such as accountants and tax advisors, distrust financial advisors or view them as little more than salesmen.”
 

Last time I checked advisors had to make a sale to earn money.  You can call what you do giving advice, consulting, guiding people, offering a service or any other description but you still have to make a sale to survive.  Whether you work on commission or charge an hourly rate a sale of either a product or advice needs to occur.  The hang up for the aforementioned advisor is how you approach making that “sale”. 


Are you going to be aggressive and use all the great “closing techniques” or are you going to give your presentation and let the client decide?  Are you going to be a convincer and chaser or let them come to you?
 

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